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Philippine tourism "fantastic" but seen to need boost

Monday, November 28, 2011

The Philippines is a "fantastic" market for regional tourism, but it is still missing out on the opportunity to corner a large share of the market due to lack of intermodal transport accessibility, a visiting travel technology solutions expert said.

Just as important as building physical infrastructure is harnessing new technologies to seamlessly link up different modes of transportation to make it easier for tourists to navigate the country, said David Brett, president of Amadeus Asia Pacific.

Also crucial is for airports across the globe to make it easier for travellers to pass through, given that airports play a big part in the overall travel experience, Brett said in an interview on Friday.

"I think there's an enormous potential in the market, with the large population and the geography. There's enormous option for growth. Even though the growth has been quite dramatic, there's still room for a lot more and I'm sure we'll see that happening," said Brett, who is based in Bangkok, Thailand.

Source: Relax.com

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